The Research On The Marketing Pattern Of The Fitness Club

People demand more fitness with their higher healthy awareness in the improving life quality. This phenomenon will be good for the fitness industry development especially, the development of the commercial fitness club in the city, and the marketing pattern of fitness club is the first step and key step for fitness demanding. The research of the essay is on the marketing pattern of fitness club, the object is to get the information of the choosing the marketing pattern of the fitness club of membership, then the fitness club can know about the fitness marketing better, they will serve the membership better, it will not only keep the veteran membership but also get more new membership, as a result, it can increase the total number of the membership of the fitness club, then make more revenue for the fitness club.The research is on the marketing pattern of the third level city Jinhua with the method of the literature, the method of questionnaire, the method of the field of visits, the method of statistic, refer to the books and literature of the marketing, economic of physical education and so on, make the correlation concept of the marketing clear and analyze the character of the marketing pattern, then have the questionnaire of the membership of eight fitness clubs of the second round of the Jinhua city, analyze the choosing of the marketing pattern of membership, the choosing of the marketing pattern of the veteran and new membership, and the relationship of gender and age with the veteran and new membership.The result:The veteran membership and new membership have different model and composition. The key marketing pattern is different between veteran membership and new membership. The choice of marketing pattern is similar between female and male veteran membership. The choice of marketing pattern is similar between female and male new membership. The choice of marketing pattern is different from each age group of veteran membership, besides the age group of thirty-six to fifty years old and the age group of more than fifty-one years old The choice of marketing pattern is different from each age group of new membership.