| "Mu class" comes from the term MOOC transliteration, the English called Massive Open Online Courses, Chinese name "massive open online course." In 2012, the top American universities have set up online learning platform, offers free online courses, which makes MOOC more and more attention. Subsequently, Coursera, Udacity, edX rise three course provider, to provide students with a more systematic study of the possible seven. This course all three major platforms for higher education, and, like a real university, as a set of their own learning and management systems, and their courses are free. Typically these courses have diversified curriculum resource tool, curriculum wide audience, easy to use, self-involvement and strong features.In the development of Internet technology driven and capital markets are born every year in recent years, many new online education company. Followed, in China, there have been similar online education company, and constantly impact on traditional education, can’t be neglected an important force in the field of education. But their respective business model is not clear, the impact of its sustainable development. This paper attempts to study H’s online education product positioning upgrade, online educational products are optimized when the incoming tide of mobile Internet, mobile productivity to build their own.Text by reading and analysis of aspects of online education online education product positioning and upgrades related content. First, the development of online education and research status at home and abroad have a basic understanding. Secondly, through elaborate online education product H status quo and problems of the H’s online educational products have a deeper understanding of research online education product positioning and upgrades to lay a solid foundation for later. Furthermore, the case study summarizes the specific H’s online education program product upgrades, as well as in the development of online educational products can learn from the experience of the process, in order to provide some clues to the overall development of education online. Corresponding design strategy and design. Multi-screen interactive online education is becoming the new theme of development of online education industry. The use of "multi-screen" advantage, to provide users with a more comprehensive content, to create a more sophisticated service. |
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