The Current Situation, Restraining Factors And Development Countermeasures Of Amateur Tennis Tournament Sponsor In Fujian

This article uses the literature material law, interview law, questionnaire survey method, mathematical statistics and other research methods, taking the city of Fujian province amateur tennis tournament and sponsored enterprises for the survey, sponsored by Fujian Province, the status quo of amateur tennis tournament as the starting point, analyses influencing factors of influence of sponsorship development, put forward the development countermeasure to Fujian province amateur tennis tournament sponsored, impels the Fujian province amateur tennis to embark on a new level. The research results showed that:Fujian province amateur tennis tournament sponsored development impetus function to the amateur tennis and sponsored the development of enterprises; enterprises through the sponsorship of activities can improve brand awareness, establish a good social image; sports government departments through sponsorship money, activation of the categories of competition, speed up the development of amateur tennis sport in Fujian province speed. The Fujian province amateur tennis tournament to carry out volume presents a trend of increasing, but the regional imbalance development. Development of the Fujian province amateur amateur tennis tournament sponsored by the sports organizer, government agencies, laws and regulations, intermediary and media many restricted. Finally through the analysis of present study, find out the improvement of amateur tennis sponsorship strategy, played a role in the promotion and win-win sponsored enterprises and amateur tennis tournament, and provides the theoretical basis for Fujian province amateur tennis tournament sponsored.