Study On Internet Buzzwords’ Influence On University Students Thoughts And Actions

Buzzwords have been increasingly favored by university students in recent years and have had profound impact on their conducts and thoughts. In the period of new era, it has been an essential research for political and academic circle how to judge the degree of the buzzwords influence and probing to the specific methods of leading them using buzzwords correctly.This essay is divided into six chapters, and the main content is as below:Chapter one: introduction. It is mainly state the purpose, meaning, the current state and review of studies national and abroad, the research idea and methods, the content and its innovation of buzzwords.Chapter two: the analysis of internet buzzwords basic theory. Based on the connotation, characteristics, forms and function of internet buzzwords, the essay is set to discuss five theoretical foundation of its impact on university students’ thought and behaviors---Marxist needs theory,advanced culture theory,culture hegemony theory,network communication theory,youth subculture theory.Chapter three: The analysis of reasons why university students favor internet buzzwords. The essay analyses from the college students’ psychological expectation, cultural pursuit, living condition and social impact four dimensions. From hunting for novelty psychological preferences, showing individuality psychology demand to analysis internet buzzwords catered to college students’ psychological expectation; From the subversion of traditional psychological tendency, Enjoy the cultural pursuit of freedom of expression to illustrate internet buzzwords is agree with college students cultural pursuit; From two aspects of emotional catharsis, peers communication to reveal internet buzzwords reflects the survival state of the college students; From the condition of the people’s livelihood and the Public appeal to search for internet buzzwords refracts the influence of the social reality to college students.Chapter four: the research and analysis on buzzwords’ influence on university students’ thoughts and behaviors. The questionnaire designed on five levels according to the nearly five years’ internet buzzwords from 2010 to 2014(spiritual pursuit, national sentiment,discoursingpattern,making friends way and consumption behavior), which was undertaken in the way of on-site surveys and personal interviews. In the assistance of the statistic analysis of EXCEL. On the basis of above, the conclusion refined the dual influences of the internet buzzwords on university students’ thoughts and behaviors are is listed below. On the spiritual pursuit, it is the combination of youthful positive energy and negative and inanity. On the national sentiment, it is detachment of slightly behind the bitterness and helpless; On the Character virtue,it both agree with actual strength and "Saving character"; On the making friends, it pursuit pure and mutually exclude; On the consumption behavior,it is rational consumption with a little vanity.Chapter five. Lead the student to think about the strategies of using internet buzzwords correctly. The solutions are proposed from the perspectives of government, media, tertiary educational institutions, and students themselves. Government should build a healthy and harmoniums internet lingual environment actively. In particular, media is the mainstream to strengthen the ability of creating words and expressions., the tertiary educational institutions should play a role in leading the advanced culture, and lastly, students are required to enhance the distinguishing ability of their own.Chapter six. The conclusion.summarize the essay and propose the questions needing further studies and research.