Research On The Influence Of "Internet Celebrity" Phenomenon On College Students' Values

In the new era of Internet,the wave of "Internet celebrities" has become a popular social phenomenon.More and more college students are actively popularizing "Internet celebrities".In his report to the 19 th National Congress of the Communist Party of China,General Secretary Xi Jinping stressed: "when youth thrive,the country thrives;when youth are strong,the country is strong;when youth have aspirations,the country has a future.".The Contemporary College students are in the important stage that their values need to be shaped urgently.The spreading effect of "Internet celebrities" influences their values imperceptibly.Therefore,in the face of the reality of the phenomenon of "Internet celebrities",optimizing the cultivation of college students' values along the way enriches the effectiveness and innovation of ideological and political education in colleges and universities,and gives full play to its guiding role of the mainstream values of "positive energy",to overcome the negative influence of the disorder of "Internet celebrities" and create an ecological environment of "Internet celebrities" for college students.This paper mainly probes into the related problems of the influence of "Internet celebrities" on the values of contemporary college students,taking the phenomenon of "Internet celebrities" as the research condition and the values of contemporary college students as the research object,this paper focuses on how to help college students shape their values under the influence of the phenomenon of "Internet celebrities".The research is divided into five parts.The first part of the introduction: to elaborate the background significanceof the topic,to understand the research status quo,research methods and innovation,to explore the deep-level research value;The second part of the theoretical overview: understanding the "Internet Celebrity" phenomenon,college students' values and related theoretical knowledge of communication psychology,to provide theoretical support for the paper;The third part of the data survey: The use of questionnaire survey and interview survey,through the status quo of their investigation and analysis of the phenomenon of "Internet celebrities" on the spread of values among college students;The fourth part of the impact analysis: to explore the positive and negative effects of its communication effect on the values of college students,and to rationalize the attribution;The fifth part is countermeasures guidance: How to take feasible countermeasures to deal with its negative effects,give full play to the positive role of Internet celebrities to guide college students to form correct values.