Research On Information Seeking Behavior Of College Students In The Environment Of Mobile Internet

Study on users’ information seeking behavior is an important content of user research, is one of the hot research scholars at home and abroad. The popularity of mobile Internet technology development and the mobile terminal device makes the mobile Internet information seeking behavior become information behavior plays an important role in people’s daily life.First of all, this paper introduces the research background and significance, research topics related concept and the research status, expounds the mobile Internet environment, college students’ information seeking behavior research object starting point and significance.Then on the mobile Internet information seeking behavior are summarized, expounds the connotation of information seeking behavior in mobile Internet environment, and the influencing factors of mobile Internet information seeking behavior are described. Mobile Internet has the features of convenience, portability, timeliness, orientation, accuracy and feeling.. In the mobile Internet, the user’s information behavior also shows a new feature.Then, the research method of this paper is introduced, and the purpose, object and research variable of this paper are determined.. Hebei University students in the school as the object of study, the use of interviews, a questionnaire survey method. The study variables including users, the use of long, the scene, use frequency, search content, motivation etc..Secondly, the questionnaire is collected and the data is analyzed by quantitative analysis.. For college students to use the daily behavior of mobile Internet, information seeking behavior and difference were statistical analysis.Finally, summed up the main conclusion of the study, summed up the characteristics of mobile Internet, college students’ information seeking behavior, according to college students and service providers are proposed, expounds the the limitations of this study and prospect.