| In recent years, there is an increasing number of bicycle population in Taiwan.According to the statistics from sports commission in Taiwan,the people who riding bikes account for 23.5 percentage of sports population, which means the solid population foundation of bicycle.Compared with China mainland,the development of bicycle club and outdoor bicycle activity in Taiwan is much earlier and more experienced.The bicycle promotion had been very good,but there is few academic analysis about it.The paper aims to analyze the cause of bicycle promotion, the advantages and disadvantages of current situation of bycicle club as well as put forward the solution to solve problems.Methods including literature review,questionaire,expert interview,statistics and logical analysis have been used in the paper to analyze the material collected.The research objective is entertainment-oriented bicycle club,and the conclusions are as follows.The main income source of bicycle club in Taiwan is coming from activities such as holding bicycle-riding activities,bicycle matches,professional training and bicycle related certificate test.The major problems face bicycle club are including lack in professional bicycle leaders,great changes in bicycle population as season changes as well as lack in unified standard of certificate.In order to sovle these problems,the paper put forward some measures including take advantages of policy,establishment of database for bicycle leaders,develop professionals by means of school-club united way,more photographers should be cultivated,develop personality service,improve quality of service,set norms for bicycle certificate test.The purpose of this paper is to provide reference and positive influence for the future development of bicycle club both in Taiwan and mainland. |
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