Research On The Development Strategy Of Changchun LDE Foreign Language School

With the economic development and social progress, international has become the main theme of social development, the frequent foreign exchange needs make foreign language in contemporary China’s young people become a kind of hard requirements, good foreign language ability not only can make the individual in response to the international exchanges, but also to enhance their ability to compete. Changchun LDE foreign language training school is in such a big background to obtain an unprecedented development, and achieved a wide range of social trust and brand value of the community. However, with the continuous development of information technology, large foreign training group to enter the market in Jilin Province, Jilin Province, foreign language training industry competition pattern continues to deteriorate, especially in Changchun LDE foreign language training school for many years, some of the old pattern in the new development opportunities, and therefore re planning the development strategy of Changchun foreign language training school is particularly important, this paper studies the development strategy of Changchun LDE foreign language training school. The following conclusions are as follows: firstly, this study analyzes the development environment of Changchun LDE foreign language training school from two perspectives: macro environment analysis and micro environment analysis. On the macro environment analysis, the political environment, economic environment, social environment and technical environment of Changchun LDE foreign language training school are analyzed. It is believed that the Chinese foreign language training industry will enter into the big development time. The structure adjustment and the degree of information will become the important development trend in the future. On the micro environmental analysis, the paper analyzes the rival group, all the students and the characteristics of cooperation channels, substitute products, has been clear about the Changchun LDE foreign language training school will face the competition elements; Secondly, this research using the SWOT analysis method to the actual development background of Changchun LDE foreign language training school is analyzed, by defining the strengths, weaknesses, opportunities and threats of Changchun LDE foreign language training school to articulate the adapt to the development goal of Changchun LDE foreign language training school; Again, this study used the STP analysis tools for Changchun LDE foreign language training school scientific market segmentation, target market selection, and market positioning, define the location of Changchun LDE foreign language training school should be high-end multilingual regional diversity training platform; Finally, this research around this must be a high-end multilingual regional diversity training platform, the diversified development, branding, pricing, channel development and customer service development strategy is put forward, such as Angle in order to ensure the smooth progress of the development strategy, this research also put forward the corresponding security strategy: to establish and perfect the performance appraisal system, establish a scientific and effective mechanism of talent acquisitionThis study has the following significance: first, this study can make a comprehensive analysis of the current development situation, the macro and micro environment, and the advantages, disadvantages, opportunities and threats of Changchun LDE foreign language training school, which has a very strong practical significance. Secondly, this study through the research on the development strategy of Changchun LDE foreign language training school, in order to put forward specific targeted development strategy and the corresponding safeguard measures, to clear the development path of Changchun LDE foreign language training school, improve management efficiency, Chuang Jianliang good brand image are very important to help, to enhance the Changchun LDE foreign language training school in Changchun City, the visibility and industry market positioning has a very positive practical significance. Finally, the competitive landscape of the foreign language training is analyzed, which is based on the competitive advantage of the competitive advantage.