Research On The Current Situation Of Primary And Middle School Students’ Sports Training Market In Yancheng City

Sports training is a very important part of sports industry, but at present, our country is still relatively weak in the research of sports training, especially in sports social training. In this paper, the 40 sports training institutions in Yancheng city as the research object, from the Yancheng city 40 sports training institutions in 600 primary and middle school students, 40 sports training in charge, 80 sports training institutions coaches. Using the method of literature, questionnaire survey, mathematical statistics and other methods of investigation. The purpose of this research is to understand and grasp the current situation of the sports training market of primary and middle school students in Yancheng City, and find the problems and put forward the corresponding suggestions. The main conclusions are as follows:1. Basic situation of primary and middle school students’ sports training market in Yancheng City.(1) In terms of students and parents: sports training market has great potential for development. From a macro point of view, the potential consumer market need to further tap. On the micro level, from the results of the survey results can be drawn from the results of the business premises, there are still some training places in Yancheng because there is no professional management and management experience, and did not carry out the relatively popular training program, to be developed. The cognition of students’ self, as well as the recognition of students and their parents are the main factors that affect the enrollment of physical training institutions.(2) In the aspect of the coaches, the coaches are rich in age, mainly in the young coaches, and the youth is the main component of the coaches. In the survey results reflect the lack of teaching experience, teaching ability, teaching experience and coaches training level needs to be further improved; coaches pay by the season, the higher salary of summer coaches, winter vacation, low wages; coaches have serious problems, the proportion of full-time coaches is less, in contrast, the majority of part-time staff.(3) Sports training institutions: sports training market is mainly independent management, some of the management and marketing of sports training companies, groups and individuals derived from the sports training market has added a new competitive forces. In the publicity and marketing, publicity and publicity efforts need to be further enhanced. Publicity of the way is also more single, innovative marketing approach to introduce and use less; for smaller training institutions, the existence of the target is not clear phenomenon, not to guide students and parents to understand the rational, to the students and parents committed too high, the phenomenon of exaggerated. Sports training market has the characteristics of seasonal, sports training market, the season and the off-season, the uneven development of the market.2.Problems in the development of sports training market in Yancheng city:(1) the problems of students and parents: parents and students pay more attention to physical training and understanding.(2) In the presence of coaches coaches are mainly male gender, seniority of young, professional nature of fuzzy, the title of chaos, ups and downs of salary, the formation of "Wuhua" problem.(3) The problems in the sports training market: the maintenance of the field and equipment need to be further improved; the sports venues of the small and medium sized sports training institutions are limited; the sports training institutions are single and have no innovation.The following suggestions are put forward for the existing problems:Suggestions for sports training market:(1) To strengthen the sports training market awareness, and more organization of sports activities, large intensity of the rendering of the sports training industry, so that students and parents can fully understand the full range of sports training, and real awareness of the results achieved through physical training.(2) Increase the number of students using the experience class. Sports training institutions through the activities of the public, free of charge to predict the students to experience a training course, so that students and parents to understand the training institutions to understand the teaching mode and training.(3) In the face of the problem of the seasonal variation of the sports training market. First of all, you can develop a high level of product prices by the training of the peak and the training of the low season, to promote students in the off-season to choose the training products. Second, to carry out all the year round of physical training products for students to choose.Suggestions for the improvement of sports training institutions:(1) To strengthen the management and operation of the large scale training institutions, which have a role in guiding the sports training market in Yancheng city. The involvement of the administrative departments in the development of sports training market and the improvement of service quality can play a positive role.(2) In coaches, teach students in accordance with their aptitude for teaching, sports training, to ensure the quality of primary and secondary school students.(3) The location of the site is related to the number of training institutions, so the site must be carefully considered. You can ask a professional for the selected address has been chosen to assess the address or the experts put forward several site selection program.