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The Research Of The Privately Operated Sports Business School Under The Background Of The Development Mode Of The Sports Industry Strategy

Posted on:2018-07-25Degree:MasterType:Thesis
Country:ChinaCandidate:S ZhangFull Text:PDF
GTID:2347330518981078Subject:Social sports guidance
Abstract/Summary:PDF Full Text Request
"Guo Fa 46," the release of the sports industry will be pushed into a new stage,but also marks the rapid development of the sports industry.With the deepening of industrial structure,the sports industry as a new breakthrough in the national economy,its related industries and peripheral industries of great drive,the development potential of high-profile.In the policy support and social development situation demand dual drive,many social forces among the sports industry development,the sports industry ushered in the strategic development opportunities.However,in the actual promotion of the sports industry,the development of related industry talents has become one of the key factors restricting the development of sports industry.And the rapid development of this period,private capital aimed at this opportunity to establish a private sports business school,as a training to complement the university,hoping to establish a bridge between talent development and social needs.However,the private sports business school in its management process has been rapid development,this paper attempts to literature review,investigation visits,logical analysis and mathematical statistics and other methods to understand the source of its rapid development in order to understand its advantages and disadvantages for China The Development of Physical Education Directly.In the end,through the analysis of the depth of the survey,we learned that the course of the bibliography business school emphasis on financial,economic,management,legal,media and business management is closely related to the curriculum,mentor appointments selected courses in the field of hard work elite The frequency of teaching frequency according to the growth stage and policy of the enterprise swing situation,set up the course focused on the North and Jiangsu and other sports and economic development potential of large cities;and travel experience in the United States and Britain and other sports management development mature country,for specific Project learning,will be traced back to the source,choose a long history and the development of mature areas,and ultimately the formation of project roadshow + talent training + travel mode of operation.But its talent training model ofthe interests of a serious orientation,the lack of a firm talent training objectives and social responsibility,easy to trend,become a short-term effect.And the Vienin Sports Business School is the training + exhibition marketing +tour mode,the use of enrollment training students,to carry out project docking meeting,inviting investors and entrepreneurs to participate in the project to understand,play the role of conference contract,trying to establish the Tripartite marketing planning company.At present,the situation of enrollment and the development of the academy are good,and the various forms of marketing and sponsorship are carried out.However,the mode of personnel training has not yet formed a perfect system,and the curriculum system and roadshow mode are closely related to the development of science and technology companies.Deviation,but also easy to cause the development of the local sports industry and the pace of convergence of the fault.For the Peking University Sports Business School,it is the establishment of political and business integration training model,the use of Beijing's strong teachers and the international forefront of the Institute,to learn the world sports industry management and business philosophy,flexible application of local development,Race and sports companies to provide high-level talent,but there is no source,the charges and training model to be explored.
Keywords/Search Tags:sports industry, Sports industry personnel training, Sports schools
PDF Full Text Request
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