Communication Research About Public Issues Of Chinese Universities In Wechat

In 21 st century, with the development of broadband and wireless mobile communication technology, it makes favorable conditions for the Internet and the application field development. From the data of Tencent, we can see wecaht becomes the represent of the electronic revolution, in the users of wechat, over 80 percent people read articles in wechat and this function becomes the most useful one in wechat. This function offers Chinese universities a new platform, from now, ther are over 1448 universities use this function in wechat.This article takes universities as the research subject, researches the public issues of universities, analysis the communication ways of the public issues, finds the positive and negtive effects of public issues, so as to promotes a new model of public issues. At first, the article combs the evolution and the present situation of wechat, explains the theoretical and practical significance of the topic. Second, it combs the evolution and present situation of public issues and use 5W model to analyses the public issues of Chinese universities. Finally, it discusses the role of public issues in the universities.