A Study Of The Communication And Management Of Public Opinion Based On Wechat

With the arrival of China's new mobile internet era,the role of the intelligent mobile applications and their impact in people's lives become more and more important.We Chat,raised in recent years as an intelligent mobile internet terminal for public opinion,not only has great potential development in future,but also receives a lot of academic researches for now,because its up to 800 million registered users,nearly 700 million active users,63.4% of user's trust,which have been enough to arouse the great attention of public management.We Chat public opinion is a subset of the network public opinion.It has the following unique features: Strong relationship among the users networks,single-chain property,small-core and wide-range intertwined communication mechanism,high permeability,strong privacy,long-term persistence,high directivity,high transfer rate,and diversified value system.Wechat public opinion has a positive impact on the healthy development of the society,especially it improves the level of civilization of the entire network of public opinion and promotes the process of democratization.But it has the common weakness as other network public opinion,such as that it is easy to breed false speeches,the audiences are easy to incite the misleading viewpoints,it is hard to control,it has poor self-purification,the negative words are easy to penetrate and to be kept for a long duration.Thus the false and negative part in the Wechat public opinion can also have negative impact to the government,society,and the publics.First,it makes people get false information,misleading public opinion,and affects the society scientizing process and overdrafts people's love.Second,it may also cause social panic,affect social stability and solidarity.Third,it may induce internet violence,cause pressure or even damage to the government's scientific decision-making and fair law environment.There are also some directly caused network crimes and even the economic and criminal crimes in the reality.For the public management department,it has important practical significance and objective necessity to study deeply the dissemination mechanism and characteristics of Wechat public opinion,and to properly manage and guide the Wechat.In this paper,from the perspective of public management,reference to the psychology,communication,sociology,political science,statistics and other related theoretical knowledge,through the data statistics and analysis of real cases,we will study the We Chat as a public opinion platform.We will study the communication mechanism and characteristics of Wechat,the influence of Wechat public opinion on society and the reason of its negative effect.From the actual situation of our country,we will put forward to propose appropriate guidance and norms to the developers,operators,and users.We will propose the technical,financial,and theoretical points of view to give support and improve the relevant laws and regulations system,and to establish a scientific and effective Wechat public opinion supervision,management,communication,guidance mechanism and emergency early warning system.Through multi-cooperation,co-seizure,we can make We Chat public opinion to spread the positive energy and to minimize its negative effects.However,it should be noted that,beside the supervision,management,and guidance of the Wechat public opinion from the public sector,we need to grasp the degree of how to maintain the national and social interests,how to protect citizens' freedom of speech,privacy and other legitimate rights and interests.The testing organizations must also be fair,and they should not be affected by any organization or personal preference.