Research System Enrollment Of Anhui San Lian University

In recent years, with the rapid development of China’s economy, especially with the reform of national higher education. The education industry has made great progress.Since 2000,China’s private higher education has been quickly developed.After four years of development,in 2014, private higher education has accounted for 19.77% share of China’s higher education.In addition to the rapid development of private higher education, we should also see the problems and challenges, such as the independence and enrollment, foreign educational institutions receive high-quality funds in China, private colleges and universities are increasing disorderly and vicious competition, especially because of the planned birth policy and economic development, the impact is the most significant, and in order to adapt to the new situation, the decision makers have to enter a completely competitive education market, how to put some economic means of marketing operation mode, it seems to be urgent. In particular, however,Fudan University’s enrollment ads exposed the door of the incident, or exposure to the higher education of our country marketing or a lot of new problems.lt is not to say that it is still in the primary stage of the private education in the river to touch the stones can appear,what naive marketing ads are not enough. But it also gives these private higher education marketing to provide a very large open ground.This article first concise list of private colleges marketing research background, significance, method and train of thought and the innovation of the paper. To introduce foreign education marketing research and education in our country development present situation, has carried on the simple introduction, and then take the market marketing method and its related theory as the guidance. Through the development of private colleges in China and anhui institute of SL in the development of some prominent problems, these problems including institute combining the external environment and internal environment of the new situation and be free to ask. Through the previous chapter introduced problems encountered in the development of the school, through the anhui area in the economic environment, legal environment, social and cultural environment, the comprehensive analysis of the factors such as population environment; Using the model of porter five competition between the industry; A SWOT analysis method to analyze and use economics, anhui institute of SL encountered in the development of these problems. Using the mba learning into the 4 p marketing to product strategy, price strategy, channel strategy, promotion strategy for further optimization; Using the service marketing in the professional construction of college internal, teaching environment and equipment, campus culture, the quality of the staff, employment service further optimization; Use brand marketing to further enhance the visibility and reputation of anhui institute of SL. Summary this article because this article is practical, ductility and the industry with the guidance of future reference.The value of this article mainly lies in the results of the research on the application of marketing of private higher education in our country. It mainly shows in:how to carry out the market marketing methods, which has a certain practical significance.