Study On The Current Situation And The Development Direction Of Chinese Women’s Profession Tennis Team

In recent years, Chinese women’s professional tennis in the world has made unprecedented achievements. At the same time, how to further improve the development problems facing the Chinese women’s professional tennis, and where a new breakthrough, combined with the existing theory and practice, this paper WTA Chinese team for the study, the use of literature, case studies, expert interviews on the status of professional tennis team Chinese Women investigation and data collection, and the use of PEST analysis model and SWOT analysis, qualitative advantage over Chinese women’s professional tennis team development environment and development exists, weaknesses, opportunities and threats are analyzed, and finally the use of logical analysis summarized in the following conclusions and recommendations:Chinese women’s development direction of professional tennis team is: the Chinese women’s professional tennis team gradually transformed into professional tennis team have the basic characteristics, namely professional, market-oriented, international, and in conjunction with the "Nationwide system" and "solo" coexistence Chinese characteristics professional tennis development policy, to adapt the "Nationwide system" basic national conditions and development needs of women’s professional tennis, the Chinese women’s professional tennis team to meet the professional needs at the same time, but also shoulder the supreme goal of the State Olympic Glorious, making professional players communicate with the outside world and the balance of interests of the parties to bridge organic whole.Construction of the Chinese women’s professional tennis team development direction of theoretical guidance system, namely the need to have the general idea is:a correct understanding of the nature of women’s professional tennis team, a correct understanding of the current situation, go to adhere to the "System" and Professional, Marketing a combination of international professional tennis team with Chinese characteristics path of development; the need to adhere to the basic principle is:the government, the decision to grasp; combined with national conditions, think globally; follow the rules, step by step; interest to control, inclusive. The basic measures to be taken are:Update the traditional concept, unify their thinking; change administrative functions, to promote industry self-government; clear career goals, strategic implementation team; encourage and guide policies, laws and regulations to protect; to train professionals to build professional team.