The Study On The Industrialization Influece Factors And Development Countermeasures Among The Children’s Gymnastics Clubs In Beijing

Undertakings of physical culture and sports and the development of the industry is our country the third industry in the more important part of the development of emerging industries that however it determines the physical quality and health level of the Chinese nation. In recent years, Beijing as China’s politics, economy, culture as one of the communication center, the rapid development of the sports industry and the development of gymnastics scale is still small, the market development prospect is broad, gymnastics industry development still exist some obvious problems in the process. Through the investigation into the status quo of industrialization of Beijing children’s gymnastics club, explore the influencing factors of industrialization of Beijing children’s gymnastics club, puts forward the corresponding development countermeasures.In this paper, the Beijing children’s gymnastics club industrialization development influencing factors are mainly concentrated in:1) existing gymnastics club in Beijing field questionnaire survey, analyzed its status quo.2) explore the Beijing children’s gymnastics club industrialization development of favorable factors3) to explore the unfavorable factors of children’s gymnastics club industry of Beijing4) the factors affecting the development of industrialization of Beijing children’s gymnastics club put forward the corresponding countermeasuresThrough questionnaire to Beijing’s existing five children gymnastics training institution legal person, the government agency (gymnastics administrative center), well-known experts in t(?) carry on the investigation and interview to the parents of s(?) lyze present situation of industrialization of children’s gymnastics club in Beijing. Through the analysis of the domestic existing research, as well as the focus of this article research is qualitative research and quantitative research. On the basis of the main study content to establish the basic train of thought.Through the study of this article draw the conclusion:Beijing is a unique position, with the political, economic, social, cultural, good security, is the children’s gymnastics club industrialization development of favorable factors. The disadvantageous factors of Beijing children’s gymnastics club industrialization with internal factors and organizational management factors. Internal factors including their bargaining power, consumers’bargaining power, the impact of the alternatives and the threat of new entrants; Organizational management factors include more traditional marketing mode; Gymnastics course content too little; Relatively simple propaganda, not well draw public participation. After-sales service project is not attractive enough, the consumer experience rate is low; The coach quality closes nevertheless, insufficient teaching experience; People understanding of gymnastics club degree is low, weak industrial development, talent values set is not correct, insufficient recognition of government functional departments, money is not big, training venues, low utilization, training and equipment purchase, fewer games and other factors. All of these factors to some extent, restricts the Beijing children’s gymnastics club industrialization. Put forward the corresponding strategies:government should be attached great importance to and policy support, intensify popularization gymnastics, gymnastics popularity decides the degree of industrialization. The Beijing children’s gymnastics industrialization to develop leading club, create famous brand. Attaches great importance to the managers, coaches, training and examination, formulate the corresponding children’s gymnastics and referees, and the inspection level, more attention should be paid to bring to them. Build sustainable network service platform for a new era of Beijing children’s gymnastics club industrialization requirements.