| Gymnastics is known as the "father" of sports. Gymnastics training plays a very important role in raising practioners’sports ability. Artistic gymnastics is the strength project of our national sports and we Chinese athletes have achieved good results in the world competition. However, the development level of mass gymnastics is relatively low in our country. Till now, few gymnastic training institutions have provided children with outstanding gymnastic training and education. Thus, our country will be increasingly lacking well-trained gymnastic athletes. In 2014, the state general administration of sports gymnastics administrative center has started the happy "gymnastics" plan, pushing the children’s gymnastics training and marketization development to a new height.Children’s gymnastics training market in China is still in its infancy and for gymnastics research there is a lack of business training institutions. For the present stage, their is no comprehensive understanding of gymnastics training market. Through the present situation investigation of Beijing children’s basic gymnastics training market, the thesis tries to understand children’s gymnastics training at present stage, the main problems existing in the process of market operation, the reasons of the problems, and put forward the corresponding countermeasure thinking, aimed to find out the specific problems of the children’s gymnastics training and shortcomings, for the development of the national gymnastics training institutions to provide some reasonable suggestions. Using the literature material law, questionnaire survey, field survey method, interview method and other methods, the paper focuses on the following perspectives:(1) Gymnastics training market operation pattern, refers to the market marketing theory as a guide, combined with the characteristics of gymnastics and consumers, through the practice of inspection for a long time, the training content, teaching methods, training aim, training concept, management mode, set up necessary for training institutions, such as marketing strategy, business model for induction, summarizes the theoretical paradigm.(2) Constructions management pattern and chain operation mode are the present management pattern characteristics of children’s gymnastics training institutions.(3) Improving physical quality meets the requirements of cultivating the brave spirit. Besides, working and cooperating with people is the fundamental target of children’s gymnastics training institutions. Horizontal bar, the balance beam, the vaulting horse and the floor are the main projects to carry out in children’s gymnastics training institutions for the present stage.(4) Parent’s knowledge level of gymnastics is low with a lack of location equipment as well as professional coaches. There are some conditions, which need to be improved such as unreasonable teaching content arrangement, coaches’ teaching methods, a lack of curriculum’s systematization and integrity, a lack of authority in children’s gymnastics examination evaluation system, a disproportionate development of mass gymnastics and artistic gymnastics, the contradiction between household income and training costs. These are the main factors affecting the development of children’s gymnastics training institutions.(5) Children’s gymnastics training system is guided by the concept of ’Happy gymnastics’ coaches training for coaches to improve the teaching skills, "happy gymnastics’ inspection standards and happy to participate in the national ’gymnastics’ games. According to the features of Beijing primary school gymnastics teaching contents, to improve their children’s gymnastics training system, training institutions should increase space equipments with respect to the increase of capital investment. Training institutions need to improve their circumstances with appropriate adjustments to collect fees, that is, promoting children’s gymnastics training in Beijing market with countermeasure thinking for sustainable developments. |
PDF Full Text Request