Study On China University Basketball Association Industrialization Development Present Situation And Countermeasures

As a new mode of college basketball development focus and Chinese basketball career development, CUBA college is the first students specialsports league taking socialization, industrialization operation model in sporting history, facing the university, the society, in order to cultivate high-quality, high level basketball talent. After more than ten years of development it has made considerable progress, but the industrialization of the CUBA is still in the stage of exploration, exists various factors which restrict industrialization development, and it does not form a system of perfect industrialization operation mode what in the certain extent influence better development of CUBA. Using material collocted, comparison analysis and mathematical statistics, this article has conducted the systematic research on CUBA's industrialization development situation and restriction factor.Systematic understanding to CUBA is the basis of study. based on the analysis of related literatures, With the connotation, features, CUBA core idea, management system, development as the starting point, it systematically analyzes CUBA related theory; then it analyzes the industrialization of basketball related theory around the sports industry, sports industrialization and college sports industry and industrialization, baskatball industrialization; then it analyzes difference of CUBA ,CUBS and NCAA and league development course, bansai tenet, players qualification, players source and athlete's learning and training from five aspects.Analysis on CUBA's industrialization status.It analyzes brand positioning definition, feature, route of CUBA, and introduces CUBA industry chains; systematically analyzes internal strengths, weakness and external opportunities, threats CUBA industrialization development faced by SWOT method.Analysis on restriction factors of CUBA's industrialization development. Draw the main factors restricting the CUBA industrialization development by on-the-spot investigation and statistical analysis: low management level, lack of adequate funding, imperfect training venues construction, low professional level of athletes and participation, constraints on audience crowd's consumption level.Analysis on NCAA's industrialization development.successful experience of NCAA's operation through management analysis on fund raising, business operations and for athletes and coaches, basically has: clear the first identity of college athletes are college students; sound ,scientific, standardized rules; NCAA's commercialization operation mode; efficient operation mechanism and reasonable sports management system, high level of coach team, strong backup talents resource, and diversified financial aid system, those have important reference meanings to industrialization operation of CUBA.At last, based on the above analysis, it advances some specifically countermeasures and suggestions to CUBA's industrialization development: clear brand positioning, find the power supply of CUBA's industrialization development; adjust the interest distribution of CUBA league main, increase the interests returns of participating colleges; vigorously develop CUBA league's industrial markets; improve the coaches' professional level; broaden sources of funds channels; formulate the league industry system to security rights of sponsoring enterprises.