| The 21 st century modern, media environment become has an important impact on the social environment to the youth, has long been the role of the mass media in the development of sports is becoming more and more obvious, and sports between the encryption cut, more and more mass media sports information dissemination is the common needs of the media industry development and the development of sports. In the west, many countries already widely through the mass media to promote the mass sports and the media publicity work put in an important position, the focus of the mass sports activities and future plans, the purpose is to through the mass media sports communication to influence the mass sports activities. Although the mass media sports information communication has attracted the attention of scholars both at home and abroad, but it has neglected the influence of media sports information communication on youth sports life. To a more comprehensive understanding of adolescent sport information in mass media contact condition and influence on sports attitude and behavior, for the cultivation of lifelong physical culture consciousness of the mass media to better development and improvement and adolescents to provide reliable basis. This study on the basis of consulting a large number of relevant documents and communications consulting Science, pedagogy and psychology expert’s opinion, the investigation method of the questionnaire investigation of Shanghai city including junior high school, high school and University, including nine schools a total of 460 teenagers. The logic analysis and statistics method carries on the analysis and the induction, on adolescent contact mass media sports information on various aspects of the detailed and systematic research and objective describes the youth sports information media reception behavior, consumer behavior of sports and sports activities involved in the process and characteristics of the behavior and theory initially revealed the influence of the mass media dissemination of sports information on youth sports attitude and behavior. Reveals the positive and negative influence of mass media on the sports information communication of teenagers and the countermeasures. The main research results are as followsThe individual and social differences of the adolescents lead to the different behaviors of the media sports information. Youth of media sports information, the degree of concern, receive channel and contact time exist certain differences, 93% of young people a day watching sports event information time is less than an hour, only7% of adolescent students every day to watch more than an hour for sports. The preference, motivation and limiting factors of the youth receiving sports events arebasically the same. In the choice of sports events are of basketball(26.9%), football(18.9%) showed great enthusiasm, watching sports motivation is to enjoy the wonderful sports competitions(38.3%), for personal hobbies(15.3%), rich after-school life(15.2%), limiting him to receive the main factors of sports information for learning pressure is too high does not have the time(63.4%), no interest(28.9%). The status of youth sports participation is not optimistic, there are gender differences in the choice of sports items. 63.2% of young people participate in sports activities every day for no more than half an hour, 5.7% of young people never participate in sports activities. In the choice of sports, boys are more likely to choose some fighting, interesting strong such as basketball, football and other team sports,girls are more like such as badminton, swimming the less confrontational sports. 4sports media of youth sports life to the positive role at the same time also produced some negative effects, mainly concentrated in the media coverage of match fixing,whistle, stimulants and the use of, distorted their traditional sports ethics(23.3%), the error propagation of sports knowledge lead teenagers to sports knowledge produce incorrect cognitive(12.3%), envy, the pursuit of players in the media rich and fame(10.7%), the worship of sports violence show characters, and to imitate the violence(6.9%). Scores of various dimensions of adolescent physical exercise attitude shows that adolescents overall scores are higher than the average score, average score of boys is higher than that of girls. That the attitude of youth sports are mostly in the active state, boys are more active than girls’ sports attitude. Have a great influence on the mass media sports information communication on youth sports attitude and behavior, teenagers of media sports information more attention, their physical attitude more positive(r=0.322, p < 0.001), youth of media sports information and more attention, their sports behavior more positive(r=0.385,p<0.001).Teenagers viewing behavior, sports attitude has a significant impact on the sports behavior, sports attitude is viewing behavior influence sports participation behavior of a intermediary variable,on the viewing behavior explain sports behavior is part of the mediating effect.According to the analysis of the negative influence of China’s sports information dissemination and information dissemination of the mass media have on teenagers,and put forward the following countermeasures: developing the sports information media spread positive impact on young people, to build sports culture quality, enhance the core competitiveness of the media market, the youth sports health communication,to lay the cornerstone of the "health Chinese" strengthen the sports new sports dissemination, promotion of youth sports participation; negative effects contain mediaon youth sports information, media practitioners of legal regulation and moral self-discipline, through the combination of control technology of purification sports information in mass media content, strengthen the youth media literacy education,implementation of adolescent self control. |
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