The Research On Media Operation System Of Mega-sporting Events' Press Centers

2008 Beijing Olympic Games ended satisfactorily with recognition and approval.Media Service is becoming a new hotspot concerned by Chinese journalists and scholars as a new conception and professional social practice.Beijing Olympic Games enriched many valuable experiences for China.Recently years,there are many international mega-sporting events will be held in China which require higher standard of media services.A mega-sports event is a mega-public relation activity actually.The core of the public relation in sports organization is media relation.Mass media is a special public of public relation.Press Centers serve media directly,so it is the important media public relation department and advance position for sport organization dealing with media relation. Press centers should provide the most convenience,fast and comfortable services in terms of geographical position,hardware facilities, software and human resources and play an important public relation role with scientific and high efficiency operation mechanism.The thesis chooses the mega-sports events'press centers as the objective of study;uses methods of literature review,expert interview and individual case analysis;combines the writer's experiences as a media operation volunteer of Beijing Olympic Games;and sum up the running mode and development trend of press centers and the deficiencies of media services in China.By analyzing and summarizing,the thesis leads to conclusions as follows: (1)the successful operation of mega-sporting events'press centers needs four prerequisites:convenient geographical position,high-level hardware facilities,high-caliber software and high standard human resources;(2)press centers act as reception,news agency,public relation department,postcard and headquarters during the operation of mega-sports events;(3)Beijing Olympic Games' Main Press Center has four characteristics:convenience,huge,comprehensive and ingenious;the concept of"the Scientific Games"make it have seven first times in the history of Olympic Main Press Center;high-efficiency one-stop service reflects the concept of"the People's Olympic";(4)although China undertakes the Beijing Olympic Games successfully,she still has some problems on holding mega-sports events,such as,lacking professional staff,absence of organization and management experiences and theories of media service system.The successful operation of 2008 Olympic Games'Press Center would supply valuable media services experiences for China and may arise the deeply thinking of deficiency of China on mega-sports events media services.