The Research Of The Sports Lottery Strategies In Shanghai Weak Sales Regions Based On Market Analysis

In recent years, per capita sports lottery purchases sports lottery purchases Jinshan,Fengxian,Chongming,Songjiang four counties for three consecutive years has been located at the bottom, It belongs to all districts in Shanghai Sports lottery sales level backward districts. As the Shanghai sports lottery sales less developed regions,whose development and construction of sports lottery market is an important part of the overall balanced development of Shanghai sports lottery. By the ways of literature study, expert discussions, questionnaire, analysis of the Shanghai sports lottery sales weak sales regions market characteristics Lottery, four market sales, market competition, market demand,points out the current problems include low levels of Lottery structure,marketing channels for a single, low salesman cultural quality and professional level is not high, summarize some of the suggestions including expanding Lottery team, developing a variety of channels, increase sales staff training,and develop personalized development strategy based on the actual situation.Here is we draw on Shanghai Sports Lottery sales weak regional market development proposal:1.For Lottery characteristics, expand Lottery Lottery team, vigorously publicize and promote instant lottery games are played and the high frequency of such rules are simple, fast Lottery lottery games, sports lottery as a stepping stone to develop the lottery market, guide these people in contact sports lottery, step by step to strengthen this part of lottery games in the eyes of the concept and the impression of increasing social reputation and visibility of Sports lottery.2.Development of a variety of channels forms, enhance convenience Lottery lottery, sports lottery to strengthen the staff responsible for managing the network,especially for remote areas outlets inspection efforts, from a development point of view the development of channel planning, starting from the market channel strategy planning, with a more positive attitude, a more scientific approach, to continue to strengthen channel construction entity, from the policy, technology, business, and other joint efforts, continue to explore with banks, supermarkets, convenience stores and even Internet cafes and other such relatively large flow of people social network cooperation with external resources to expand the coverage of the physical channel,the overall planned network size and layout.3.Improve sales training efforts and quality of service outlets, sales staff by organizing collective outstanding sports lottery outlets to observe the way sports lottery sales and the opening of training courses to help salespeople to master the appropriate sales skills and marketing knowledge, improve the operational capacity ofthe sales staff, to continue to strengthen the internal network sanitation, building game play presentation, trend analysis diagram and other hardware facilities and sales staff attitude and professional quality.4.Develop personalized development strategy based on the actual situation of the county, according to the actual situation of local sports lottery sales targeted to develop appropriate development strategies. In the actual sports lottery sales management which should be emphasized, for the problem in the region, sports lottery sales encountered in the work.Be sure to identify solutions to problems.