| Nowadays, Tencent company is the biggest comprehensive business for Internet service in China, as the Internet largest comprehensive business Tencent also comes with a set of detailed marketing and cooperation models of its own, which distributed in each business line and contains many kinds, scattered in every area of the Internet. Communication software is the core of the Tencent company, its business distribution in various aspects in all walks of life. Tecent is the largest Chinese portal web in China, Tencent web as a large portal web for Tencent company which contains services, interactive and social comprehensive. Tencent sports is also growing with the development of Tencent web.The author uses Tencent sports Internet transmission as the research object, by means of the literature material method, cross method, logic analysis, case study, expert interview method, and combining domestic and international sports events and analyzing the present situation and problems of tencent sports dissemination, conclude the experience for NBA spreading and enlightenment: to give the audience the best tournament experience, meet the demand of user custom viewing, reasonable market positioning to oneself can let the audience in the first place for sports information, strengthen the interactivity amoung the users, the most leading media cooperation, allows the audience receive the information rapidly. And tencent sports development countermeasures of optimization: strengthen sports Internet media brand construction, improve the quality of the content of the tencent sports information, timely understanding of the needs of users, strengthen the mutual cooperation between the media and accurate grasp of market positioning, improve employees’ innovation quality, build O2 O sports scene, to create a one-stop viewing experience. |
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