The Research Of Social Media Marketing Of The Education And Training Enterprises

For the previous education and training industry, the traditional way to planar media based in a very long time is always the core of industry marketing. In the recent ten years, the new media to the Internet as a communication and communication mode of marketing, is the subversion of all previous marketing concepts, new ways of production and consumption led the new marketing theory and marketing means, adjust the marketing concept, the implementation of social media marketing strategy has become an inevitable choice for the development of education and training industry country.In Chinese social media marketing rapid development today, in all walks of life and the spirit of advocating social media marketing, social media marketing Chinese but there are still some problems in the. Especially in social media marketing, education and training industry, the importance of social media marketing many enterprises have been concerned about, but in actual operation, there still exist many problems. So, through the analysis of the current status and problems of social media marketing enterprise education and training in China, will have important theoretical and practical significance to the development of social media marketing, education and training of enterprise of our country.This paper takes the education and training of enterprise as an example, through questionnaire investigation and case analysis way, to explore the status of enterprise education and training of social media marketing and problems, and then through the analysis of social media marketing case part of the success of enterprises, combined with the research on the application of theoretical basis, put forward the suggestion micro-blog marketing strategy, WeChat marketing for Chinese enterprise education and training, and put forward by the six steps of business development of relationship marketing. Thus, social media marketing to the education and training of enterprises play a guiding role in practice, and enrich the social media marketing this topic of academic achievements.