Interactive Model Analysis Of Mobile Game Virtual Community

Intelligent of mobile device and Internet technology met a rapid development in past decade.With the popularity of mobile devices, China’s mobile game(CMG) market ushered in the explosive growth, especially in 2015. The "2015 China Game Industry Report" said that mobile game would become the main force of China’s game market, and its market amount and market size would continue to improve in the next few years. However, the growth of core users’ quantity slowed down. Thus development of the mobile gaming market should gradually be transferred from a simple and fast cash of user flow to the innovation of content and mining of users’ value. On this basis, the key challenges of further development of the CMG market would be how to construct player- interaction-centric game social interaction model and how to build a virtual community to bring players’ loyalty up.We took the mobile game of the year 2015 "Fantasy Westward Journey" as a case study, in which we applied a comprehensive literature research, in-depth group interviews and personal gaming experience. We combined the background of the current market environment, the characteristics of MMORPG game and the mobile intelligent terminals’ superiority of social contact to analysis how the virtual community construction and interactive model made a profound impact on user loyalty from the perspective of communication science. We constructed a player-centric, multi-dissemination information encoding and decoding pattern and interactive architecture of players-to-players and players-to-developers in the mobile game. Besides, we also explored the role of game developers in the virtual community.This paper consists of six parts, the introduction part clarified the basic concepts from the theoretical level, and explored the possibility and necessity of these concepts applied to mobile games; the second part combined the new features of mobile games and virtual community together, and built a players’ profile based on their psychological needs and motivations; the third part took the virtual community and multiplayer interactivity of mobile games into consideration, restored how the game developers and players built a virtual community interactivity system together, and analyzed architecture and different dimensions of virtual community interactivity system; the fourth part discussed the interactivity of players-to-players and players-to-developers at different levels both in and out of the game; the fifth part pointedthe problems of virtual community in mobile game, and also brought up appropriate solutions,and studies summarized the whole work in section six.