| A mature 4G network to promote the rapid development of smart mobile devices, the use of the Internet population is increasing, and then led the diversified application of the internet. The new network media in micro channel for example, occupy a large proportion in the use of the Internet in the crowd. The micro channel is not only a practical innovative mobile phone applications, is the new century representative China electronic innovation.Micro information, Twitter Life, micro culture has been gradually integrated into people’s daily life, changing the traditional reading habits, communication. Based on students using a group of young users, very popular in the micro channel real-time, flexibility, innovation and versatility, the advantages of zero tariff. Intelligent mobile phone penetration rate is very high in the University, whether students or teachers, intelligent mobile phone is not only a tool for daily communication, one of the most important tools is everyone learning and entertainment. In the micro channel as the representative of the emerging network media much favored by the majority of teachers and students, teachers can through the micro channel group students to share with text, pictures, video, audio and other media of learning content, teachers and students, between students can achieve real-time video and voice chat. In the era of interactive fingertips, represented by micro channel micro application gradually become the main purpose of the teachers and students in the University of the use of intelligent mobile phone.At present, based on the construction of university campus culture public micro channel platform is still in the initial stage, the expected ideal is good, but in fact because of the problems which led to poor performance. In the micro background, through micro channel public platform construction of university campus culture is not only a better campus culture construction opportunities, but also a new challenge.As a strong instantaneous communication function of the micro channel public platform, the number of micro channel public subscription service function is an important factor in favor of the majority of the students deeply. College students have a common characteristic in the micro channel circle of friends forwarded to share, which is closely related with the life and study of College students. Therefore, colleges and universities to micro channel public platform as the carrier, the oriented is our energetic, active thinking, bold innovation of college students, the micro channel public platform should push college students are concerned about the value of information, for students of life, work and learning to facilitate.The purpose of this paper lies in the analysis of the status of colleges and universities at the present stage of advanced cultural construction on campus, combined with the background of the current human information, people have begun to gradually adapt to the fingertip interaction era ", especially the learning ability of college students is extremely strong, in thought is a accept new things quickly, willing to try new things in large groups. Try to combine the micro channel public platform and the construction of campus culture in three aspects of material culture, system culture and spiritual culture as the combination point.This paper through the method of case study, taking China West Normal University as an example, case analysis using the method of questionnaire survey in early stage, the students of China West Normal University as the objects of the questionnaire survey, the first for analysis of the construction of campus culture in the demand for college students based on Micro channel public platform, combined with the current situation of the construction of campus culture of China West Normal University case study and analyze the Enlightenment: positive participate in the construction of campus culture to students; students eager to the public through the micro channel platform to enhance interaction with the public micro channel platform; instantaneous spread of the powerful, also will be the impact of culture on campus cultural construction, through the construction of campus culture in the new media network with the socialist core value system as the leading position is a a new challenge; the leadership of the school campus culture Is key to the construction of campus culture construction of network position importance, conform to the trend of the rapid development of the Internet era 4G network technology, contemporary college students reading fingertips general custom background, colleges and universities micro channel to the public as a platform for the construction of campus culture will be to new media to lead the new path of campus culture. |
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