| In the era of media,with the rapid development of new media technologies represented by the WeChat public platform,the discourse of ideological and political education in colleges and universities faces both opportunities and challenges.The article takes the problems in the discourse of the WeChat public platform of colleges and universities in ideological and political education as the research object,and uses political studies,ideological and political education,narrative and discourse semiotics as the theoretical basis,and uses literature research,case studies,text studies,and theoretical research in conjunction with practice.Methods to develop systematic discussion.The article is divided into four parts,the main content is as follows:The introduction is the first chapter.It mainly expounds the purpose and significance of the topic research,and analyzes the status quo of the discourse research on the public platform of the ideological and political education of colleges and universities at home and abroad.It also discusses the difficulties and innovations in this thesis.The second chapter of the discourse construction and use of the WeChat public platform in colleges and universities in ideological and political education is mainly to clarify the concept of “discourse of ideological and political education” and to elicit the concept of discourse conversion in the public platform of colleges and universities for ideological and political education and their theory.The foundation was carefully explained.Based on this analysis,the construction of the WeChat public platform for college ideological and political education and the status of its use of discourse were analyzed.A case study method was used to analyze the case involved.The problems and reasons for the use of discourse in the WeChat publicplatform of colleges and universities in the ideological and political education are the third chapter.Based on the above case studies and textual analysis,the problems in the use of discourse in the WeChat public platform of colleges and universities in ideological and political education are discussed.Communication research,discourse semiotics,narratology,linguistics,and other methods of cross-study with ideological and political pedagogy,and links with the status quo of practical discourse use in ideological and political education of colleges and universities on the WeChat public platform,and further from discourse narration identity,discourse content,discourse narration The methods,discourse narrative symbol indications,and discourse narrative techniques and arts are the reasons for the analysis of the existence of problems in the discourse of the WeChat public platform in ideological and political education.The fourth chapter focuses on the problems and causes of discourse discourse in the WeChat public platform in colleges and universities,and puts forward the objectives and principles of discourse change in the WeChat public platform in colleges and universities.From the perspectives of narrative narration,discourse content orientation,discursive narrative methods,discourse narrative symbol indications,and discourse narrative technology and art,this paper systematically proposes specific countermeasures for the transformation of ideological and political education utterances based on the WeChat public platform.Based on the needs of the development of the times and the development of ideological and political education,the article explores the conversion of discourse of ideological and political education in universities from a more innovative perspective,expands the research field of ideological and political education,deepens the research on the theoretical system of ideological and political education,and promotes ideological and political education.The development provided new ideas and new ideas in order to provide useful references for the transformation of the discourse of the WeChat public platform in colleges and universities in the new era. |
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