Study On The Application Of Ideological And Political Education For Undergraduates In Wechat Platform

With the rapid development of digital information and mobile communication technology,current application of the mobile media is deeply involved in many areas of public life. As the latest production of mobile phone media, Wechat has attracted the college students successfully. For its unique functions and operability, it is more and more popular in college students. As the useful channel.Wechat has a great influence in their lives, including daily activities, thinking methods and study environment. On one hand, Wechat is one of the hottest convenient communication tool in college; on the other hand, it provides a new platform for the ideological and political education work. However, it also brings some opportunities and challenges too. Like a double-edge sword, its special functions have some negative impact. It is in this environment that we should propose new education methods for college work.This paper introduces the current situation of Wechat at first. Then it analysis the double influence based on the questionnaire survey of Wechat uses in college. Combined with the ideological and political education of college students, it demonstrates the opportunities and challenges brought to college ideological political education. In the end, the conclusions given by this paper have basically shown the specific strategies for college ideological political education in modern Wechat environment, including the aspects of education objects,subjectivity of teaching, education carriers and education policy.