Red Film And Television Culture’s Influence On The Contemporary College Students’ Values Education Research

Contemporary college students are the future and hope of the Chinese nation,they are in line with the social development of the values, related to the future development of the country, and the university is the key period of the formation of values. This generation of college students in the context of visual culture in the context of growing up, their values are inevitably affected by the influence of film and television culture. Red film and television culture is film culture in a special form, is to lead the social mainstream ideology of the art form, to promote college students’ value view education has a unique advantage, how to effectively play the red film and television culture of college students to the correct value view education is worthy of our attention and research.Main research contents of the project include three parts as follow: The first chapter of this article mainly describes the basis meaning and characteristic of red film and TV culture, the theoretical basis about red film and TV culture influence on college students’ values, proof of practical factors red film and TV culture influence on college students’ values from red film and TV culture carrying values education information, students like red film and TV. The second chapter, status analysis of red film and TV culture influence on college students’ values. Through the investigation by questionnaire and date analysis, summed up the positive role of red film and TV culture influence on college students’ values and the problems, causes of the problems from society, universities, the students themselves several aspects were analyzed.The third chapter, basis of summed up the problems, gives suggestion about how to optimize the red film and TV culture influence on college students’ values, and enhance the effect.In this paper, the combination of practice and theory of the method of literature,questionnaire survey, individual interviews to conduct research. Through analysis and summary of red film and television culture in college students’ value outlook education present situation and problems, combined with the theory of human needs,communication theory, cognitive theory of the situation are optimization of red film and television culture on College Students’ value concept, impact, countermeasures.