Research On University Students’ Consumption Values

Along with social economy’s development and the people living standard’s enhancement,people take seriously to expend more and more in the modern life. University students as special expense community in society, their consumption idea has transformed to be more sensitive, so the research on university Students’consumption concept is helpful for us to grasp the social and economic status, but also to consumption value deviation they carry on in moral education orientation. Ideological and political education work has been the focus for universities, guiding college students to walk out of consumptive error and establishing the correct consumption values, is not only the sacred mission for ideological and political educator, but also the eternal subject of education exploration.Based on the existing literature, from the view of value of consumption concept and discussing the domestic and foreign expense values on the research of present situation, thus we summed up the consumption value types. At the same time, through investigating the current state and existing problems of the consumption of university students, combined with the actual situation in life from their consumption behavior, consumption psychology, consumption structure and other aspects to analyze the main factors of influence on university students’consumption, including social, school, family, oneself, network etc.. Based on this, we put forward to guide university students to establish the correct consumption value method and the way, which, from the angle of network education and online shopping, the proposed guidance countermeasure is what this article innovation is.