Research On The Influence Of The Contemporary Youth Urban Theme TV Play On The Values Of The ‘Post-90s’ College Students

With the rapid development of mass media, TV drama has become a very attractive and influential mass culture form in modern society. Contemporary youth urban theme TV drama as ‘post-90s’ college students one of the most popular types of TV shows, it shows the urban youth to strive for the dream, the life and the love through many angles.TV drama not only has a strong appeal to college students who have the same life trajectory, but also exerts a subtle influence on their behavior patterns and values. Therefore, making use of the powerful artistic appeal of the film and television culture to develop college students’ values education has gradually become an important way of Ideological and political education of college students.The theme of this study is the influence of the contemporary youth urban theme TV play on the values of ‘post-90s’ college students. Through the empirical investigation from the moral values, marriage values, professional values, aesthetic values, life values, the five dimensions of research. Through the empirical analysis, this study found: the contemporary youth urban theme TV has the specific performance of TV drama will affect ‘post-90s’ college students criteria for choosing a spouse and marriage attitude, make ‘post-90s’ college students show the irrational consumption concept, enhance the ‘post-90s’ College Students’ self subject consciousness, make ‘post-90s’ college students to fear the future generation of confusion and so on. At the same time, the demographic variables will affect the content and depth of the survey. For example, the living expenses will affect whether college students will buy the same items in the content of the TV play and after watching the contemporary youth urban theme TV, students of different grades have different feelings and so on.With the theory of communication, sociology, psychology and pedagogy, the study analyzes the influence of the contemporary youth urban theme TV drama ‘post-90s’ college students values from the media of film "acculturation" effect, Market penetration of contemporary youth urban theme TV play, The "use" and "satisfaction" of the TV series of the young city for post-90 s college students, problems in college students’ Values Education. Based on the results of questionnaire and in-depth interview, the article puts forward suggestions from the government’s macro management and control, media industry self discipline, values education in Colleges and Universities, college students self promotion under the influence of film and television media, post-90 s college students Values Education. These suggestions are helpful to enrich the methods of Ideological and political education in Colleges and Universities, improve the production and dissemination of Contemporary Youth Theme Film and television drama and to guide college students to establish correct values and some others.