| The sports events is contained in Colleges sports.It is an important part of school physical education.On the one hand, it can promote the smooth development of colleges sports, on the other hand it is an important means of attracting students to understand and participate in sports activities.So explore how the mobile Internet impact on college sports events is not only the need to respond the revolution challenges in wireless network information technology, but also the need to develop and improve the deployment of college sports events.The College sports events contain event value, event sponsorship, event dissemination, event communication, campus Physical culture. This paper takes how the mobile Internet influence on northwest university sports event as an object for research,uses the methods of literature,questionnaire,statistical and logical analysis,analyzes how the mobile Internet influence on the event value, event sponsorship, event propagation, event communication and campus Physical culture.Through this analyze we can draw the conclusions and put forward the countermeasures and advice to solve the problem.Through the research we can preliminary draw the following conclusions:1.The student groups tends to use mobile Internet to buy tickets and book accommodations.Event value would be enhanced by the impact of the mobile Internet.2.The audience of the mobile Internet receiver has a wide spread of mobility. It is a high degree of recognition of students in using mobile Internet to watch live matches.But the propagation range not yet fully covered.3.Mobile Internet can provide an efficient and effective University sports information to sponsor.Mobile Search includes three kinds of search:wide range of search, localized search on location-based and the more and more refined vertical search.Mobile internet connection can effectively open the students market and improve the sponsor’s income.When sponsors make a profit, they will increase the sponsorship.Then the college sports events will scale up and Schools visibility can be improved,and ultimately both schools and enterprises can achieve a win-win results.4.Mobile Internet breaks the geographical constraints.It make the students take the initiative to accept the information.Propagation characteristics of mobile Internet achieve a equivalence in transfer and reciprocity.Mobile Internet has brought the integration of spatial and temporal propagation environment, so that the process of college sports events become more important.5.The virtual in Mobile Internet has weakened the education absolute authority.It has changed the traditional communication way between teachers and students.The impact of mobile Internet on campus sports material culture reflects in the appointment by venue type APP which can screen the most suitable stadiums.The impact of mobile Internet on campus sports spiritual culture fully reflects in terms of dissemination of information.Portable mobile phones and emerging wearable device also affects the physical exercise. |