The Study Of Mobile Internet's Influece And Function On College Student's Sports Consumption In Nanning

With the rapid development of network information era and the rapid emergence of the mobile terminal, the mobile Internet has been more and more accepted and used by people. In addition to this, the mobile internet has greatly enhanced the people's purchasing and consumption concept. Numerous companies want to seize this opportunity and have many corresponding network promotion and consumption propaganda. Thus, on one hand, the widely used of the mobile internet has created enormous economic value for companies.On the other hand, it leads to the development of our economy.In modern society, people pay more attention to the high quality requirements of health, additionally, spiritual culture and material culture are also important. Many individuals want to achieve the healthy effect by buying sports production, to a certain extent, driving the growth of our country's sports consumption level. The promotion of the sports consumption's level can better reflect the progress of people's living standard, especially for the contemporary college students, under the influence of the mobile Internet, the emergence of the mobile terminal equipment such as smart phones and laptops greatly increases the convenience of the sports consumption for college students.On the basis of reading a lot of literature, the author finishes the numerous domestic and foreign research data, additionally, uses the form of questionnaire to make a random sampling survey for the Nanning College students, which combined with the actual situation of this population. By using the method of literature analysis?questionnaire survey?mathematical statistics and logical analysis, the author mainly investigates and analyzes, in the influence of the mobile Internet, the basic situation of sports consumption for university students in Nanning?changes in sports consumption patterns ? sports Consumption Characteristics and so on. In this study, the conclusion are as follows:1?The penetration rate of notebook computers, especially for the smart phones, is high in the college students, which accounted for 60.83% of the total number of survey. The smart phones and the Internet are mainly channels to understand the sports information.2?Under the influence of the mobile Internet, online shopping consumption has become a part of college students' lifestyle. Fast, easy, and convenient network sports consumption has also been recognized and accepted by college students.3?Students spend a lot of time in surfing the Internet everyday, the content of surfing the Internet: inquiring learning materials, online shopping, watching movies, playing games, and so on.4?the healthy cats is the main sports APP software, the second is fun sports and athletics. The main motivation of using these sports APP software for college students is to take exercise and enhance physique. Besides, it can help college students reduce the pressure of study and life? lose weight and so on.5?Countermeasure research of the mobile Internet's influence on the development of the sports consumption on college students:Firstly, setting up the college students' correct sports consumption values by using the mobile Internet resources;Secondly, opening network sports class actively guides and trains the college students' sports consumption consciousness.Thirdly, promoting the safety of mobile Internet devices to promote the growth of college students' sports consumption level.Fourth, building the campus mobile network platform to promote the construction of college sports culture.Lastly, according to different groups, putting forward reasonable suggestions to improve university students' sports consumption level.