Research On The Current Situation Of Fitness Service Industry In Hangzhou

With the substantial increase in the level of the overall economy in recent years,Hangzhou, people spend it on food and clothing, housing, a significant increase in growth, which Hangzhou Sports Fitness service industry supply and demand right.Currently Hangzhou Sports Fitness service industry achieved rapid trend, however,still need to improve the level of service-related.Use of literature, calculus constantly check questionnaire and mathematical statistics, and the data to analyze Hangzhou Sports Fitness Service to analyze supply and demand characteristics derived consumer behavior in consciousness, purpose and consumer spending habits Conclusion sports industry enterprises to invest in business strategy, sources of funding, ownership, etc. relations. Meanwhile, for the Hangzhou Sports Fitness Service in supply and demand, which links research on the structural features associated with the proposed corresponding proposals to improve the deficiencies in supply and demand, the future and progress to improve guidance to the health services in Hangzhou the way. The research findings are as follows:1. In Hangzhou, domestic private sector has dominated health care providers to the market, and the main form of survival and development of small-scale, distributed mainly to regional characteristics, business model commonly used for the training of service + 1 mode but fitness programs is not enough diversity, can not meet the increasingly diverse needs of the mass of consumers.2. Status of consumer health services in Hangzhou and many other factors such as age, occupation, income, hobbies, etc., studies investigating fitness increasingly diversified consumption structure from these areas.3. Factors Influencing Hangzhou Sports Fitness Service needs of the market include: different fitness programs,product price objective population income, mainly leisure time, public health trends, quality of service, the effect is significant, the level of consumer culture.4. Factors Hangzhou Sports Fitness Service supply market include: Physical fitness programs the level of income, the level of internal self-management, policy guidance of the government, the number of quality of the product itself, the selected site location(around the neighborhood, traffic levels).5. Hangzhou Sports Fitness Service to get more long-term development of long,from multiple aspects, government regulation, and strengthen their own management,rich individual fitness programs, improve the supporting facilities, in-depth information fitness philosophy.