Research On The Operation Status And Supply And Demand Of Commercial Fitness Club In

In the whole society pay attention to health, vigorously promote the national fitness activities, a large number of fitness club for mass consumption arises at the historic moment, and get great development. Sports fitness club as an emerging industry, has become an important organization form support, to develop mass sports, is the most convenient time for people to participate in sports activity, the most effective way and the main carrier of social sports development. Qingdao is the biggest city in shandong province, is the first batch of "national civilized city", won the "China’s most soft power city", "the Chinese brand" title. Qingdao according to standard GDP per capita has entered the ranks of developed countries, and economic momentum has been accelerated upward trend. Sports industry as an emerging subject, the fitness industry has paid off, then the Qingdao fitness club current running status? How will the future development? Will be our sports workers are subject to be solved.This paper selected the Qingdao representative 20 commercial sports fitness club as the research object. And in a random sample of 300 people participate in fitness activities of the crowd as a buyer’s market research. By the method of documentary,expert interview, questionnaire survey, mathematical statistics and analysis of Qingdao city commercial fitness club management present situation and characteristics of supply and demand analysis, to find out the factors that affect supply and demand. Planning new ideas for development of Qingdao fitness club, advices for its benign development.The results showed that:1, Qingdao fitness club building area, investment scale is given priority to with large and super large scale, accounts for most of the revenue management mode;Charge form is unitary, income channel is narrow, but relatively comprehensive fitness programs, most of them can meet the demand of group fitness gym, and good operating performance.More than.2, fitness instructor comes from sports, dancing, professional, bachelor degree or above, and through professional training, mostly part-time status, work and the pay is not high. Fitness consumers are most age between 26 and 45 years old, has a higher degree, in the majority with female consumers.3, the consumer point of physical exercise take on diversification, the overall fitness after feedback effect is better; Regularity of the fitness is poorer, not form a good fitness habits; Consumers are satisfied with the service and price comparison club as a whole.4, Qingdao commercial fitness club are economic factors, social factors and management factors, environmental factors, policy factors cause the contradiction between supply and demand.