| With the rapid development of Internet technology, the network has gradually become an effective tool for the government to manage the public affairs, especially the rise of microblog in changing the administration way to a certain extent. Microblog gradually become an important channel for general public to participate in politic affairs. Microblog Participation in Public Affairs refers to government and public that use microblog to build their political platform, prompt the government and the public to participate in public with equal, objective and impartial attitude, and the biggest feature is a two-way interaction. The government can get a wide range of opinion with the microblog, conducive to promoting the realization of the government policy, to ensure the legitimacy of government action. The public express their demands through microblog, To some extent, it is helpful to maintain the public’s interests, promote the social democracy and achieve social harmony.The key point of this paper:First, Expressed the meaning of microblog participation in public affairs, characteristics and significance, analyze the relationship between the microblog and the network participation in public affairs. Second, to build the operate mode of microblog participation in public affairs, explain the value and functions of government, microblog, social public in the process of microblog participation in public affairs, analysis the Government and the public how to manage the public affairs with the microblog together. The aim of the in-depth analysis of the three main elements of microblog participation in public affairs to fix the relationship between the various subjects. Third, using the SWOT to analysis the internal and external factors of the micoblog participation in public affairs, find out its strength, weakness, opportunities and threats. Based on the conclusions of the SWOT analysis, choose the most suitable for the development of microblog participation in public affairs, promoting the scientific conduct of microblog participation in public affairs. Forth, it’s necessary to assemble the internal and external factors to ensure the best path of microblog participation in public affairs. Suggestions and countermeasures mainly from the basic principles, the basic idea of the service-oriented government, government information disclosure, subjective consciousness of citizens, blames, bridging the Digital Divide and establishment of the normalization constraint mechanism and so on. Through comprehensive and objective analysis it can be found that the government and public’s ability become strong, and present "the two-way growth" trends:The public has strong consciousness to participate in public affairs, the government’s ability and credibility have been strengthened. The good situation of microblog participation in public affairs to provide a new direction for the Chinese government’s governance road. |
