The Research Of Chinese Characters Cultural TV Program

In the context of Internet Age, Henan TV launched a Chinese characters cultural TV program "The Chinese Hero" for the idea to rescue the Chinese characters’ crisis in the summer,2013. This TV program has made outstanding achievements:zero negative feedback, and stimulated other Chinese cultural programs of the same kind of traditional Chinese culture programs have been launched. While at the same time, "The Chinese crisis", " How to innovate the traditional cultural program " and other topics are heard, The responsibility of the media is mentioned again.As a new type of TV program, Chinese characters cultural TV program has injected new blood to Chinese television program market as a result of local original spirit.Therefore to learn the reasons of why high ratings of such programs is critical.In order to study the Chinese characters cultural TV program deeply, this paper has selected the first original program"The Chinese Hero" as an example.Based on the spirit of cultural studies and the perspective of communication, The paper will take the elemental analysis method.In the specific practice,the paper will adopt the textual analysis and comparative analysis in order to learn the reasons for the success and ratings slump,also to further think the reality worries hidden behind-Finally to extract the inspiration for the Chinese characters cultural TV program.The first chapter is an introduction to explain to select characters and cultural TV program as a reason for the study, based on the existing literature on the sort of clear research framework and research methods. The second chapter is a macro analysis on the current situation of the domestic traditional broadcast TV program,and to analyze the reasons why this kind of television program is produced by social background.The third chapter is the main body of the text, select a typical TV program "The Chinese Hero" for example,and define the Chinese characters culture TV program elements:character element, link element, situational element, detail element,emotion element and culture element.The fourth chapter is the thesis conclusion, summed up the sample program "The Chinese Hero"’s features of the combination of elements: To take the Chinese characters culture as the core, to use the athletic puzzle game as the manifestation, to express the cultural connotation with entertaining way,to explore the audience needs as a civilian perspective, to guide the development of young people as a target, to combine the market and media responsibility deeply.Finally summed up the success laws of Chinese characters cultural program: Based on to fully exploit the audience needs to solve the needs of the target audience, to open the market as a differentiate way,stick to the local original spirit,to enhance the audience with popular entertainment way, and following the times technical pace to create brilliant stage, to take boldly multi-screen linkage to achieve the full effect of media resonance in the era of big data, and always to adhere to the social responsibility,always to concern about the needs of viewers and timely feedback is given, with interesting forms to heritage culture imperceptibly to better play the spread and influence of cultural programs.