| Nowadays, with the development of society, the standard of people’s consumptions hasgrowing. Driven by the demand of tourism, the tourism industry has become an important part ofthe national economy rapidly. The related information of tourism industry need to spread outquickly and efficiently through some media, at the same time, the public also need safe andreliable information for travel reference. So, on the demands of society, the news reports oftourism came into being.Born in the last century90’s, Metropolis Daily has become an important means ofcommunication in paper media within a few decades. Its popularization characteristics decide itcan be spread the information widely and effectively. Besides, it has an important role for thelocal culture promotion. However, it’s a high time for summary and review when MetropolisDaily gradually entered a mature stage.In this paper, it will divide the body into three main sections by use the logical analysiswhich contains identify problems, analyze and solve problems. The first chapter gives anoverview of Metropolis Daily’s tourism reports, discusses the status and influence of MetropolisDaily in today’s media landscape. In addition, analyses the status and important role ofMetropolis Daily’s tourism reports. The second chapter mainly discusses the cultural value ofcurrent Metropolis Daily’s tourism reports and its problems. Through the interpretation ofrelevant content in Metropolis Daily’s tourism reports and analysis of causes about its culturalvalue insufficient, pointing out that the cultural value of its tourism reports still have room forimprovement. Focus on the second part’s question, the third chapter mainly proposes thecorresponding countermeasures to find the route of improving the cultural value of MetropolisDaily’s tourism reports. This passage mainly includes three parts, one is pay attention to thecultural modification of tourism project when chooses subject matter and content of the report,the second one is mind the cultural spirit when elects the report angle, the third one is highlightthe cultural connotation of tourism services when decides the reported themes. Through thediscuss about the cultural value of Metropolis Daily’s tourism reports, this paper put forward aseries of proposals hoping to improve the cultural value insufficient of the current MetropolisDaily’s tourism reports and provide some theoretical reference and inspiration to thecontemporary Metropolis Daily’s study. |