How Parent-child Co-viewing Of TV Cultivates Children’s Television Literacy

Entering the information age, time spending on media in our daily life holds an increasingly large proportion. As a special group, children have poor ability on judging media information. As the most accessible media, television has both positive and negative impact. Children’s media literacy is the key factor influencing the impact coming from television. According to the current study, physiological factors, social factors, family factors are the main factors affecting children’s television literacy. Family as the most often place where children stay, and the most common social structure, it’s effective to culture children’s television literacy in family and meaningful to popular children’s media education in our country.In the state of nature, this study observed four families, interviewing the parents and children, to explore the impact on children’s television literacy caused by parent-child co-viewing. For this, my thesis will be divided into five parts to discuss.The first part is preface, which introduces the background and target of this thesis, the current survey for the parent-child co-viewing and children television literacy research.Part II introduces the research methods and design scheme.Part III discusses the mode of parent-child co-viewing and the characteristics in communication between parent and child of each mode.Part IV analyses the features of parents and children decoding the TV information when they co-view at home, and the differences between different parent-child co-viewing modes. Then analyses tow kinds of information, the TV advertising and TV violent, to find out how parents effect children on decoding TV information.Part V concludes the differences of children’s television literacy, and the different effects caused by the different parent-child co-viewing modes.