The Research Of Improving The User Experience And Optimization Strategy Of The People’s Daily APP

With the continuous development of mobile Internet technology and the growing popularity of the mobile smart phone,the modern fast pace of life bring people fragmentation time,and gradually cultivate the people using mobile terminal applications access to news and information.Four major portal website of China conform to the development trend of portal news APP,they gradually improve the user experience, their products remain quite a number of users, and continue with its continue to improve the user experience of attracting more new users.Traditional media in the field of news APP started late, the People’s Daily APP since June 12, 2014, announced online, is also committed to improve user experience, products update faster, the number of users increasing, has obtained certain achievements.This article obtains from the People’s Daily APP users demand, uses the diverse perspectives, incorporates the theories of journalism and communication, in the framework of big data, with the method of quantitative research.On the user experience,all the data are classified and attribution analysis.From the People’s Daily APP operation objectives, function characteristics, interaction design, interface design, navigation and so on the various factors that affect the user experience.During the NPC and CPPCC conferences of 2015, the People’s Daily APP has presented a lot for its users,this article will be specific to analyze the needs of users,analyze its contents, activities to put forward some improvement suggestion and strategy.Research the People’s Daily APP user experience, which is beneficial to further reveal the news APP dissemination rule, to master the use of user requirements and habits, provide the basis for People’s Daily, constantly optimize the user experience, and provide reference to the progress of the industry.