| Emergence of migrant workers is after China’s reform and opening up industrialization and urbanization, gradually formed in the construction of a social group, and product of the dual social structure between urban and rural areas. The first generation of migrant workers leaves home in order to seek better economic status.Because the media contact channel is limited, their media literacy is generally low. With the development of media technology, represented by tablets, smart phones, and new media began to rapidly impact media market. A low threshold characteristic in the users of different age groups has reached an unprecedented popularity. At this time, the first generation of migrant workers has been Grown old, and further deepen the reforms are not reduced the demand for labor, social structural adjustment and formed a new division of labor. A new generation migrant worker is on the stage of history based on this background.In the era of mobile Internet, the emergence of the social media abounded online social networking, and it become one of the essential for users to choose. WeChat as one of the outstanding internet applications has begun to gradually influence people’s way of life. A Cenozoic migrant worker for mobile social media dependence is generally higher than that of the first generation of migrant workers. But when mobile social media build the platform to further reduce the distance the virtual space for the new generation of migrant workers, it also appear estrangement, dislocation of virtual and reality. In the process of the new generation of migrant workers Integrate into the cities besides their skills and literacy, also eager to obtain certain social capital, can make a big difference to the lives of their own state, and the emergence of the mobile social media and developing function so that make relationships within the virtual space into a network of social capital possible. Has the new generation of migrant workers social media use behavior influence on its own network of social capital? The process is to obtain more or lose more? Whether as a representative of the mobile social media WeChat fragments of the new generation of migrant workers life make it wastes time and energy? Using way and the content of WeChat is shaping a new generation of migrant workers’ values in the certain degree? Whether the new generation migrant workers use WeChat bring its social resources and what’s the way? The research results show that gender, thedifferences between the industries will be in different aspects of the accumulation of Cenozoic migrant workers individual social capital. Male WeChat use behavior substantially higher than women on the influence of the social capital; And the openness of the new generation peasant workers industry and its social capital accumulation by WeChat are positively correlated. In particular, the use of new generation migrant workers for WeChat preference, medium intensity of use, media use behavior motivation and its dependence on media use in social resources association, media and social trust, social participation, individual life satisfaction four aspects affect the accumulation of personal social capital.This paper based on the new generation of migrant workers in Chengdu city demographic characteristics, and take further investigation of WeChat using correlation between behavior and personal network social capital, discusses factors that influence the new generation migrant workers’ social capital accumulation is aimed at providing reference for developers of the mobile social media, also provides some feasible suggestions for the new generation migrant workers to improve personal social capital. |
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