The Jiahe Furniture Bazaar Marketing Strategy Analysis

As the fast develoment of Zhengzhou furniture industry, the furnishing mall follow the way of chainstore. The area of mall becomes larger and larger, but the needs and ability of consummers can’t affort the speed of such expending. As to such fiece competition, a good marketing strategy would be quiet helpful to the sales promotion and relieve the pressure of the rough competition. Through this paragraph, we take Jiahe Furnishing Mall as research object and Zhengzhou City as research area. Through the diecribetion of place, orientation, promotion, management and service of Jiahe Furnishing Mall’s marketing strategy, analyse the strategies systematically, and further more, to promote Jiahe’s sales and developments.Firstly, we start from the feature and develop trend of Zhengzhou furniture market and Jiahe Furnishing Mall, analized the type of them. There are 4 kinds of furnishing malls which are synthetical, wholesales, chainstores and singlemall. Then to find out the differences between Jiahe and Other furnishing malls on the place, orientation, promotion, managements and services. Through the comparetion, to find out the dificiencies of Jiahe’s marketing strategy.Secondly, through the analyze of the product orientation, teminal strategy, marketing, managements and services, then find out the optimized improvement scheme, then fixed the strategic development target, follow the need of consummers, and then, advertise and popularize. Besides, find out the disparity with other furnishing malls then ti promote the management and service.Jiahe Furnishing Mall should follow its own character and location, to make differential operation market segmentation. At the same time, reform of share system in the enterprise is very necessary and essential. Through the optimizing of development strategy, product orientation, final service,sales and marketing, management,only by the changing and improvement of its marketing strategy, Jiahe Furnishing Mall can be in an invincible position in such fiece competation enviroment.