Research On Business Model Innovation Of Lihua Home Furnishing Mall Based On Industry Value Chain

Information age brings great opportunities to home industry in China.The pattern of Internet promotes the resource integrated in home industry.This not only improves information delivery and process optimization,but also improved the interaction between companies and consumers,this increases company's innovation ability effectively,enhancing the consumers' adhesiveness.The complex of home industry agents make home industry face lots of reality problems,for example,limited by policy,economic environment,thus,exploring the new pattern of business innovation is the critical problem for home industry.This study analyses the operation characteristics of home industry in China based on the perspective of industry value chain.Then this study explores the value creation in this process,comparing the theory of industry value chain and business innovation model,and we use LIHUA decoration material mall as case study and indicates the new innovation pattern in similar companies.On the basis of this process,this study use interview and questionnaires to investigate the current status of home industry,building and analyzing external and internal influence factors,such as the competition from counterpart,unreasonable management methods,low consumer adherences.Thus,this study puts forward innovation plan on the basis of industry value chain,make insurance methods and keeps the process implied effectively.