The Rural Credit Cooperative Of Hebei Electronic Bank Business Development Research

In the electronic information age, Electronic banking has been the new focus ofCompetition between banking financial institutions in order to maintaining customerrelationship, developing new markets and achieving the innovation of product and service.Not only Electronic banking can reduce the operation cost of financial institutions greatly andintegrate the resources but also can reduce the cost of enterprise and improve the profitabilityby taking advantage of Scale economy. With the development of market economy and ruralmarket gradually opening, the rural financial market competition is fierce day by day whichreflects a diversified characteristics. The Rural Credit Cooperative of HeBei (RCCH) mustorientated itself Objectively and Scientifically in order to dell with the increasingly fiercecompetition in rural financial markets. Orientating itself accurately and making effectivedevelopment strategy can help RCCH to play a leading role in the rural financial market andServe the local economy effectively by concentrating a superior force.The article which was on the basic of electronic banking theory elaborated the course,present situation and management framework of RCCH electronic banking development. Itanalysed the development of RCCH electronic banking comprehensively by SWOT analysiscomparative analysis and Statistical analysis. The article elaborated the competitive strengthcompetitive weakness market opportunity external threats and put forward the copingstrategies by sorting data and statistical data.The article was on the basic of author’s long-time practical experience in RCCH andcombined with the internal characteristics and external environment of RCCH electronicbanking development. The analysis provided the theory reference to RCCH electronicbanking development and rich rural financial institutions banking business competition interms of research.