Research On The Development Strategy Of Changsha Kaifu Rural Cooperative Bank

The rural cooperative bank,an important part of modern financial system,is a regional financial institution which is based on the local farmers,the agriculture and rural financial service.With the establishment of the interest rate market,the deposit insurance system,as well as the regional economic development situation in Kaifu District,Kaifu Changsha rural cooperative bank has been suffering a slowdown in economic growth,profit thinning and other major challenges.At the same time,the cooperative bank has also ushered in the construction of urbanization,rural financial development policy support and other important opportunities.In this case,the rural cooperative bank is in urgent need of development strategy which depends on a sound,sustained and rapid development.Rural cooperative bank is an important force in rural finance in Changsha.Under the pressure of financial institutions,the interest rate market are facing more fierce competitions of the deposit insurance system.Thus,the development of rural cooperative banks need to make strategic planning,in order to adapt to those changes in the external environment and achieve sustainable development ultimately.In this paper,the strategic management theory and the orientation of rural cooperative banks are based on the PEST analysis,five forces model and SWOT.These methods analysis the Kaifu rural cooperative bank internal and external business environment,industry environment andadvantages and disadvantages,opportunities and threats.Besides,the specific practices of various combination strategies and applicability are discussed.The Changsha Kaifu rural cooperative bank shall implement the SO strategy,give full play to the advantages,and seize the opportunity to achieve sustainable development.In this general train of thought,the principle of development strategy and the short-term and long-term strategic objectives are determined.Combined with the enterprise vision and strategic objectives,the development strategy units Changsha Kaifu rural cooperative bank's rural economy,community residents and small and medium sized enterprises.Moreover,business strategy,marketing,human resources,capital operation,innovation and transformation,risk management control are considered as well.This paper expounds the main task of the implementation of the strategy preparation stage,strategy implementation and performance testing phase,strategic evaluation,adjustment stage and the specific content of the work,making the optimization ofcorporate governance structure,speeding up the transformation of management mechanism,optimizing the allocation of human resources,vigorously innovating products and increasing marketing efforts in order to build a comprehensive risk management mechanism,create new corporate culture in the era of strategy,and expect the effect of implementation of the strategy.This article focuses on the promotion of sustained and stable development of Changsha Kaifu rural cooperative banks,hoping to provide constructive suggestions and specific guidance for the development of Changsha Kaifu rural cooperative bank.In the same time this advancement hops to provide reference for the development of other rural commercial banks,rural cooperative banks and rural credit cooperatives.