The Research On The Development Strategy Of Lupu County Rural Credit Cooperative Association

In recent years,the economic and social development of xinjiang uygur autonomous region has been highly valued by the party and the state.Relevant ministries and commissions have been increasing their support to xinjiang.One Belt And One Road also brings great development opportunities.However,the slow development of agriculture and other problems also affect the development of xinjiang to a certain extent.Under the new normal of the economy characterized by shifting gears of growth,structural adjustment and shifting kinetic energy.Los pu county rural credit cooperative association(hereinafter referred to as los pu association)to promote system reform,the reform and development of new challenge and new opportunities,and better undertake to promote the role of the local political stability and economic and social development,is directly related to the future development prospect.It is the most important research topic at present.This paper takes the lopu association as the research object.Through internal and external environment analysis.External opportunities mainly include opportunities,including good external policy support for the development of financial industry in xinjiang.One Belt And One Road construction brings the rapid development of international trade related businesses.The development of rural urbanization promotes the upgrading of financial supporting agriculture model.Threats include the gradual penetration of non-agricultural Banks into the countryside.Non-banking institutions involved in agriculture infiltrate the credit business.There is pressure to change the association to agriculture and commerce.Internal advantages include market channels covering the county.Better brand image.Experience in agriculture,rural areas and farmers.The disadvantages include the inefficiency of the agrocredit union system.The training management is not sophisticated enough.Training activities are not systematic enough.Financial innovation service capacity still needs to be improved.Through directional planning matrix analysis methods such as SWOT analysis,portfolio analysis get los pu association should choose SO strategy,namely:use of financial industry in xinjiang and the area along the development opportunity,its own channel advantages and strong industry status,complete the rural commercial bank or cooperative bank system reform.We have innovatively carried out services for agriculture,rural areas and famers,and made breakthroughs in international business,corps business and intermediate business.Fully analyze the changes of credit customers,develop consumer loan business and create new profit growth points according to customers' demand of consumer finance.We will continue to strengthen our management and capacity and maintain competitiveness at the financial and capital levels.Finally,a series of measures are formulated to ensure the realization of strategic goals,including the unification of ideas,organizational reform,and strengthening of talent reserve.