The Research On The Marketing Diffusion Model Of The New Gearbox

This article aims to discuss that as a gearbox producer, how to research a newseries gearbox base on the customers’ need and extend them in the market. The targetis to find a new mode to extend the gearbox which is appropriate to the economicdevelopment. And we wish that it’ll help the gearbox companies to find the benefitincrease points in the tough market environment. Besides that, the companies can gethigher market share and margin return in the following years, get though the difficultperiod which many enterprises have to suffer. First of all, the article will describe thefeatures of the new products, then use the STP to analyse the gearbox market toconfirm the market position and make sure the functions of the new gearbox, thecustomers’ expectation of the products. Next, we come to the research step of the newproducts, design the new gearbox and build the before-sales and after-sales systemuniquely according to require of the market. At last, we research the extend mode inthe Chinese market by using the Porter’s Five-Force Module to analyse the industry,New Product Diffusion Theory to decide the extend strategy, then using the classicalmarket and sales theory like4P, Marketing, Relationship Marketing, Key AccountManagement, combined the situation of the gearbox industry and the economic. Afterthe discussion, we use a real gearbox producer as an example to analyse the result andhow big benefit and market share we will get by using the extend mode mentioned inthe article. We use this method to test the extend mode. In the end, we give a reviewand summary about the research result.