DS Chemical Company Marketing Strategy

DS Chemical Company has a large number of outstanding managementpersonnel, technical personnel and marketing personnel and advanced productionequipment and testing equipment, laboratory equipment, in the same industry showedstrong competitiveness. However, the long-term point of view, the initial productsales has been formed to further develop the company can not fully meet the domesticcompetition in the current context.In this paper, the DS chemical company marketing strategy analysis,countermeasures according to business problems. First, the production capacity of itsown technology, marketing channels and features the company’s organizationalstructure DS Chemical analysis to identify DS chemical companies in thedevelopment of the internal strengths and weaknesses and the opportunities andchallenges. Then each of the industry status, prospects and economic benefits, as wellas DS chemical companies in the domestic market, the main competitors are analyzed.Then use marketing theory to market segmentation, target market selection andmarket positioning to discuss, from clear DS chemical company which markets itsown position and the environment. Finally, based on this proposed DS chemicalcompany marketing strategy, that accurate market positioning, establishing saleshuman resource management strategy, pricing strategy, brand strategy, effectiverelationship marketing strategies in order to establish an effective, low-risk strategymarketing model.