Case Studies: SO E-commerce Strategy For China Market

The development of information industry that based on the electronic componentsindustry promoted the prosperity of the electronic commerce，development of electroniccommerce is an important means of the company to expand new markets and maintainingthe original market share in this era. For the electronic components distributor， thecompetition has fierced in the distributors industry，by means of e-commerce to expand theirbusiness, to get sales, have become the key to survival and development.In this paper the E-commerce strategy of SO company of the global famous electroniccomponents distributor as the research object, through a case study approach to thecompany’s existing e-commerce strategies for internal, external, and e-commerce supportingpolicy analysis and research.And on the basis of interview method to find the combination ofinternal and external resources that exist in the entire policy integration, portal platformfeatures are not in place, supporting enough policy, forced scattered problems and gap inbrand recognition, ultimately on the optimization of existing problems and gaps forimprovement and suggestions.Aimed at the problem on the E-commerce strategy of SO company,finalrecommendations the model of e-commerce development through internal integration andexternal Joint and Industry business cards for SO company, internal integration from twoaspects of manpower and material resources, including organization and internal systems andPortal Platform(including mobile portal), external joint new components platform to expandbrand influence, tripping out homogenization competition through creating Industry businesscards. We hope it is useful and provides references to similar electronic componentdistributors as SO company in the china market.