A Study On Health Tourism In Panan County Zhejiang Province

In recent years, with the development of tourism, Panan county’s health tourism resourcesget deep level development, a large number of emerging tourist hot spot become the firstchoice for tourists, which led to the rapid development of Panan county tourism. In Panancounty existed in the development of health tourism resources advantage, and analyses thecurrent situation of the development, on the basis of its development achievements, illustratesthe restriction of Pan an county for the further development of the tourism industry, finallyputs forward the development of Pan an county health tourism new ideas, to shape the newtourism image and Pan an county tourism development provides a good reference in thefuture. Health tourism destinations are some of the natural and cultural protection completecuring system, and also a kind of know and appreciate the natural and cultural heritage.Based on related theory and current situation of the development of health tourism athome and abroad on the basis of the study, from the concept and characteristics of healthtourism and the product type, in combination with the related theory in economics, usingresearch methods such as market survey, further analysis of Pan an county health tourismmarket development present situation, the investigation, combined with market demand andproduct supply from two aspects of demand and supply of Pan an county health tourismmarket analysis, to find problem in Pan an county health tourism market, put forward theconcrete development countermeasure and the suggestion.