The Theoretical Study On The Development Strategy Design For Logistics Enterprise Based On Cooperative Development With Manufacturing Industry

Cooperative development with manufacturing industry project is one of the nine keyprojects about “the logistics industry restructuring and revitalization plan” supportingmanufacturing companies to transform existing business processes, promoting the separationof outsourcing logistics operations and improve core competitiveness. Cultivating a numberof third party logistics enterprises which can meet the requirements of modern manufacturinglogistics Service, enhancing the ability and level of logistics services for the manufacturingindustry. Therefore, this paper Standing in the point of cooperative development withmanufacturing industry to design different business development strategies in various stagesof development for logistics enterprises to point out a sustainable development path.Firstly, this paper collect some related concepts and theories about the Manufacturingand logistics industry linkage, core competitiveness, logistics integration field etc, the corecontent is point to the logistics integration field theory, discussing its meaning, features andbasic elements, this will pave below about the theoretical foundation; secondly analyzing thelogistics enterprise development, logistics business research situation; Thirdly, analyzing thedevelopment of logistics enterprises by the model of" Brusselator "which format thedissipative structures, The development degree of logistics companies will be divided intofour stages: the initial stage, the growth stage, stable stage, innovative stage according to thedegree of relationship inside of cooperative development with manufacturing industrybetween manufacturing companies and logistics companies, analyzing the developmentmechanism of logistics enterprises, the internal power source development of logisticsenterprises in four stages is the development of logistics enterprises main unit motivation andthe development of the object unit, the extrinsic motivation which promote the developmentof logistics enterprises is their environment; Finally, this paper propose that logisticsenterprises should design integrator Base-Nuclear, Connection-key which are involved in thelogistics integration field at different growth stages and design the appropriate developmentstrategies at different stages of the cooperative development with manufacturing industry onthe foundation of analyzing the logistics industry development direction, meaning, intent.This study focuses on the development mechanism in different stages of logistics enterprises inside of cooperative development with manufacturing industry and developmentstrategy design, it has important research value. In addition, according to the characteristicsand development mechanisms at different stages of logistics enterprises inside of cooperativedevelopment with manufacturing industry, this paper put forward that logistics enterprisesshould be make the Single logistics business as its development core in the initial stages,make the diversification strategy and specialization strategy as development roadmap ingrowth stage; make logistics alliance as development strategy in stable stage; apply integratedlogistics development strategy in innovation stage.