The Study On The Development Strategy Of Z Logistics Company

With the continuous development of the market economy and continuous deepening of reform and opening up,the global integration process has been continuously intensified,and the economic and trade exchanges between countries have become more frequent.This has brought tremendous development opportunities to the logistics industry.On the other hand,the current logistics industry is moving in the direction of scale,specialization,and modernization.As more and more foreign-funded logistics companies continue to flood into the country,the pressure of domestic logistics companies' market competition has increased dramatically.To achieve long-term sustainable development goals,third-party logistics companies must formulate scientific and rational development strategies based on their actual conditions.This article adopts an empirical research method and selects Z Logistics Company as the research object.First,the implementation of the company's strategy was analyzed.Based on this,it summarizes the problems existing in the implementation of the company's strategy.After that,PEST and Five Forces model were used as analysis tools to analyze the company's operating environment.Based on a comprehensive understanding of the company's operating status,SWOT analysis is used to analyze the company's operating advantages and disadvantages.On the basis of the foregoing analysis,we have determined the strategic focus and direction of the Z Logistics Company.We have changed from an aggressive expansion in the past to a sustained and steady development.We have implemented a robust development strategy on the premise of adhering to the current strategic goals,mainly involving rapid supply,efficient warehousing,and cooperation.Winning,talent strategy and customer relationship strategy,etc.,and put forward the corresponding strategic safeguard measures.This paper adopts a combination of theory and practice to study the selection and adjustment of business strategies,so as to provide the right guidance for the company's strategy in the fierce market competition environment,and continuously promote the company to become bigger and stronger,and achieve long-term development goals.